Carbon Footprint
Discovery Channel EMEA

CARBON FOOTPRINT

Bronze Award for Visual Effects - CLIO Awards 2009
Gold Award for Best Public Service Announcement – Promax BDA Europe 2009
Gold World Medal – Best visual effects - New York Festivals - 2009
Best in Entertainment - Japan Media Arts Festival - 2009
Best in Show Nomination – SIGGRAPH Computer Animation Festival 2008
Platinum REMI Award for Best Animated Computer Graphics – Worldfest 2008, USA
Gold Award for Best Sting/Interstitial (as part of Discovery Networks EMEA Shorts) - Promax BDA Awards 2008
InBook Nomination - D&AD Awards 2008
CG in Broadcast Nomination - ESCape Awards 2008

The brief for this short film commissioned by Discovery Channel EMEA, was to depict the ecological imprint we leave behind by not recycling our rubbish. An animated time lapse effect follows the decomposition of a tin can over 50 years. Decay never looked so beautiful. “Carbon Footprint” is one of the most believable time-lapse sequences achieved with completely digital techniques. It features photo-real snow and ice in minute detail showing the spectacular decomposition of the soda can.

The entire short was conceived and created by Jellyfish Pictures.  The production team used a wide variety of techniques and tools, including projection mapping, HDRI, high-resolution models and global illumination to create one seamless shot. Proprietary custom shaders contribute to the fine texture detail and overall realism of the film.

The numerous awards and accolades for this movie in the last year acknowledge a simple but clever idea pushing the boundaries of CG, executed with precision and beauty.

Director: Matt Lambert
Producer: Stefano Salvini
Producer: Bruce Meier (Discovery Channel EMEA)
VFX Supervisor/3D Artist: Matt Chandler
Lead Compositor: Fabio Zaveti
Music: Ben Lukas Boysen\Hecq

Carbon Footprint Stills

Carbon Footprint Stills